As vice president of several corporations Jamie has created over 1,000 private labeled branded products, and established numerous different branded company identities in the wholesale and retail specialty coffee and foods market segments. As well as, other venues of specialty branding.

She has worked in the specialty coffee producing countries of Mexico, Guatemala, Costa Rica, Puerto Rico and Hawaii. She has also worked in the specialty coffee & foods consuming countries of Italy, France, Belgium, Holland, England and the United States.

Ms. Utendorf-Hagen has presented several seminars in marketing and brand development at The World Specialty Coffee Congress in Venice, Italy, Coffee & Cocoa's International Conference in London, England, The Specialty Coffee Association Conference & Exhibition's since 1990 and CoffeeFest in Seattle, WA. Jamie held a Board of Directors position on the Specialty Coffee Association of America - www.scaa.org - from 1998 to 2003 and April 2004 was honored with The Specialty Coffee Association of America's "2004 Outstanding Contributions to the Association" award in Atlanta, Ga.

In February 2001, she founded her own consulting company Creative Concepts™ working with clients such as Mexican Chiapas Shade Grown Coffee a 25,000-grower cooperative sponsored by the Mexican government (Chiapas, Mexico), LavAzza with a new drive-through Cafe concept in the US (Turin, Italy), Pango Mango and Clou Du Mont (Puerto Rico), Aquatic Alternatives, Alternative Land & Forest Technologies, Bongo Billy's, Coldwell Banker - Bev Coggins Realty, Collegiate Peaks Forum Series, Colorado Gems - Krivaneks Jewelry, Essential Elements, South Main Downtown on the River Park, The Reserve at Cottonwood Creek, Reality Language - Lingo Lynx (Colorado), Barnie's Coffee & Tea Company, LaVenezia Café (Florida), Arnold's Coffee Cafe (Kentucky), KayPak Packaging (Minnesota) and French Market Desert Café (New Orleans). See Branding Works examples.

In 2001, while consulting, Jamie met her now husband Hal Hagen and moved to the Buena Vista, Colorado area soon after. Hal's business, Aquatic Alternatives www.aquaticalt.com, took them to many remote areas throughout Colorado. The beauty of the majestic mountains, bountiful wildflowers and flowing rivers & streams inspired Jamie to create the Wildflower and Trout series of mugs. They were designed to remind each of us of the beauty and spirit that surrounds us in the mountains of the west.

In 2006 Creative Concepts'™ newest venture is writing a book entitled "The Users Guide & Workbook to Building the Brand of Specialty" and a series of articles for Hospitality News - www.HospNews.com - which are excerpts from the book. Creative Concepts offers' consulting services and accepts clients who are interested in building specialty brand concepts for their businesses (all business types). Contact us for more information.

Jamie and Hal Hagen live with their children alongside the Arkansas River near Ruby Mountain in Buena Vista, Colorado. The region is in the Collegiate Peaks mountain range in central Colorado. Here, there are fifteen 14,000-foot mountains such as Mt. Princeton (14,197 ft), Mt. Antero (14,269 ft), Mt. Yale (14,420 ft), and Mt. Columbia (14,073 ft).